The quality of egg shell has been a point of major importance and concern for layer farmers especially in the current era were keeping the laying hens to an age of 100 weeks has become a common practice. Breakage of eggs due to low quality egg shell is causing huge economical burden and has become extremely challenging especially in the old age flocks. Understanding the exact cause of the issue is crucial since multiple deciding factors are involved including nutrition, age, stress, disease, etc.

POWERSELL contains a combination of natural molecules capable of activating specific signalling pathways using an advanced gene switching technology. The activated signalling pathway through a sequence of messenger molecules induces the synthesis of unique metal sensing proteins on the epithelial cells of intestinal walls. This gene level induction leads to increased expression of metal sensing proteins which leads to enhanced absorption and bioavailability of critical major minerals including calcium. The product matrix is supported by the presence of selected trace minerals and vitamins with specific roles in signal activation, messenger molecule synthesis and metal sensing protein expression.